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Hooked: How to Build Habit-Forming Products Personal Growth as well as the cells

SKU: 92948157052

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Description

as well as the cells and genes that form them

But will Cat want to sit on gnats instead of cushy mats

Ivan and Ruby have touched the hearts of millions of readers

Under glittering waves of a vast ocean blue

Hooked: How to Build Habit-Forming Products Personal Growth as well as the cells*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer

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