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Other research discusses the range of observer reactions upon seeing red. Mixed Results Regarding Red and Attraction Early studies, including research by Elliot and Daniela Niesta (2008), found what is referred to in the literature as a red-sex link, showing that men perceived women portrayed against red backgrounds to be more attractive and sexually desirable.[ii] Another study revealed that waitresses who wore red T-shirts, as opposed to other colors, received more tips, but only from male patrons.[iii] Recent research, however, failed to support the red-sex link. A study by Peperkoorn et al

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If a red dress is paired with the right jewellery though, it can make a fashion statement like no other